Skip to content
English - Australia
Contact us
  • There are no suggestions because the search field is empty.

Consuming Class

What is consuming class?

 

🌍 AVAILABLE IN 🌍

Indonesia
UAE
Vietnam
India
Malaysia
Thailand
 

 What is Consuming Class?

Consuming Class refers to people who can buy things beyond their basic needs. This is determined by factors like income, education, and living conditions. We set levels for different countries based on economic factors such as GDP, education, and more.

Consuming Class Video

 Defining Consumer Groups

  1. Premium: People who can make frequent high-value purchases like branded items and premium services.
  2. Other: Those with discretionary income, spending less often or on lower-cost items.
  3. Non-Consuming Class: Individuals with limited spending power, often focusing on only the essentials due to financial constraints.

Consuming Class Thresholds

Classes are decided by considering factors like income, education, and more depending on the data available in a region

Working with Consuming Class

You can view and analyse consuming class data in GapMaps via the demographics report and Layers